Errol Damelin, founder of wonga.com a short term money lender, discusses his business model and some of the obstacles faced in the process of starting-up.  He speaks about how the company developed a system that is based on trust into  a hugely successful business. He also describes the main tools of customer acquisition used by Wonga, and the role of the internet in so doing.

Prior to founding Wonga, Errol also founded several other multi-million-pound businesses. In 2008 he was named Credit Suisse Entrepreneur of the Year at the South East finals of the UK National Business Awards.

Will King founded male grooming brand King of Shaves in 1993. Since then, the brand’s holding company, KMI, has acquired personal grooming brands including Ted Baker and Fish, and is expected to have a turnover topping £200m by 2012. The disruptive shaving brand founder talks about the challenges of undercutting Gillette and convincing Harrods to be his first stockist.